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Monday, September 5, 2011

Back To The Start

This is so hauntingly beautiful, I had to share it.

The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.


Beautiful in every sense of the word.

So I guess it all boils down to making a choice of either paying the farmer (for the more expensive naturally-raised meat) or the doctor.

15 comments:

Ma What's 4 dinner said...

Such an important message!!!! I really really really loved this. Chipotle though? Isn't that owned by McDonald's? Just wondering. Ok, now I'm curious...I'm going to do some research...I'll get back to you. :)

Lots of yummy love,
Alex aka Ma What's For Dinner
www.mawhats4dinner.com

Good Girl Gone Green said...

WOW! That is an amazing little film! I heart Chipotle so much I am not a meat eater but my husband is. We only buy from organic/sustainable/local farms for food! You are so right, either pay a little extra for food now or pay the doctor much more after! I am so sharing this! Thank you!

Steadfast Ahoy! said...

I love the simplicity of the video to put across a simply splendid message. Thanks for sharing.
Rosemary

blueviolet said...

What a wonderful piece!

Jo said...

I've given you some INTERNET AWARDS! What could be geekier? I mean AWESOMER??

http://bumbumgerms.blogspot.com/2011/09/frajeelay.html

Mommyof2girlz/StephD said...

What a great video!! I had to share it asap on my FB :) Since we moved to the country I have been teaching the girls about sustainable food and what we do not grow ourselves, we buy from our local dairy or farmers. It's wonderful! Happy Tues sweetie :)

J. said...

Wow, the video was NOT what I expected - I LOVED IT! Great message simply presented!

Marina said...

Some interesting things to think about..

Jennifer said...

I'm going back to the start! I wish more and more food producers in our world would rethink the way the go about handling our food. I wish we, as consumers, would rethink the way we consume! Very touching movie - and makes me think!

The Blonde Duck said...

I'd rather pay the farmer!

alissa4illustration said...

So interesting!

alissa4illustration said...

You might like this video to:
http://youtu.be/5vAVkv1LBx8

LinkiesContestLinkies said...

Looks like a Wonderful Movie. This past year I have went to more and more organic. I dont even trust organic either but I figure my chances are better.

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Take care
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Kevin from Linkies Contest Linkies

Riki said...

Jobs for people, not machines. Imagine that! I liked this vid, thanks for sharing.

Steph said...

V, that was beautiful... I'm going to share this! :)

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